When I first started the business, I didn’t know a thing about licensing, but the very first product line I designed was licensed as an exclusive collection for Target so I had to quickly learn. Zapow Gallery, who reps me in Asheville, has asked me to teach a licensing workshop for fellow artists and I also wanted to extend the invitation to other designers. The workshop is scheduled for Sunday, March 24th from 6:30 to 7:30 p.m. In this workshop I will cover:

• Developing your licensing “brand”

• Defining your voice and audience

• Researching manufacturers

• Tradeshows

• Leveraging Etsy and Social Media

• Blogging

• Agents

• Rep Groups

• Approaching manufacturers

• Agreements & Percentages

• Growing your business

If you would like to attend the workshop, you can sign up at www.zapow.com.

X O • J K 

• Tags
• jolie kolaj
• design
• product design
• licensing
• licensed products